Halfway between Venture Builders and Startup Studio, we design and operate our own ventures — with rigour, method and a long-term vision.
Building ventures with ambition.
Built to last.
Almara is an entrepreneurial creation house with Moroccan roots and continental and global ambitions. We create, structure and nurture ventures with a simple conviction: the most promising projects are not merely launched — they must be built with depth, rigour and vision.
Halfway between Venture Builders, Operating Partners and Startup Studio, Almara embodies above all a builder's mindset: nurturing solid, credible ventures capable of sustainable growth. We favour patient construction over announcement effects, strategic coherence over agitation.
We believe in companies that are built before they are deployed.
In ambition, when carried by genuine discipline.
In roots, when they become a springboard.
We identify relevant opportunities on the continent and around the world, and design robust business models adapted to diverse and demanding markets.
We architect ventures in their entirety — governance, operations, financing — with execution discipline that guarantees solid foundations.
We don't just launch and leave. Almara commits to the long-term development of its ventures, with continuity, rigour and engagement.
Every Almara portfolio project was born from a conviction and a method. Designed in-house or incubated with selected entrepreneurs, they share a single ambition: creating lasting value, with solid foundations, in high-potential markets.
Bniclik is the SaaS platform for construction site tracking and management built for the Moroccan market. Architects, project owners and construction firms access real-time annotated plan comments, illustrated photos and sketches, automated reports and stakeholder coordination. Site data finally centralised, synchronised and accessible anywhere.
bniclik.ma →Synclik is the SaaS platform that gives volunteer property managers the tools of the professionals. Expense management, arrears tracking, meeting convocations and votes, resident complaints, internal messaging, service provider directories — everything centralised, accessible everywhere, no technical expertise required. A direct answer to the tool gap holding back the management of thousands of co-ownerships in Morocco.
synclik.ma →Appfield is a SaaS application offering video analysis and AI coaching for amateur athletes across multiple sports. The platform automatically analyses game sequences, identifies areas for improvement and delivers personalised recommendations accessible at all levels. Deployed first on padel, Appfield aims to expand across racket sports and beyond.
appfield.ma →Adfield is the first advertising network dedicated to local sports infrastructure in Morocco — padel courts, football pitches, fitness clubs, tennis courts. It connects local and national brands to engaged sports communities, transforming previously untapped spaces into powerful, targeted and measurable communication channels with strong local roots.
adfield.ma →Eventaya is a complete Event Operating System for organisations managing large-scale event portfolios — public administrations, event agencies, major groups. The platform covers end-to-end planning, stakeholder coordination, budget tracking and reporting in an AI-native, multi-tenant and internationalisation-ready architecture. One tool to manage every event, everywhere.
eventaya.com →Moltomo reinvents urban mobility in Morocco by reversing the dominant model: the passenger sets the price and selects their driver — taxi or private hire — from those who accept the ride. No surcharges, no opaque algorithms, no pricing hostage-taking. A transparent market model, rooted in Moroccan realities, that puts choice where it should always be: between the customer and the provider.
moltomo.com →SportBridge connects elite athletes with business leaders through unique immersive days. Not a conference, not a team-building event: an experience that translates the codes of sports competition into management performance levers. Three formats — inter-company, intra-organisation, and a dedicated track for startup founders — to a single standard of excellence.
sportbridge.ma →LeSofa reinvents the furniture buying experience: customisable modular sofas, configured online with 3D visualisation and augmented reality, manufactured locally on demand. Flat-pack module delivery solves the urban apartment puzzle. And the shop? Fully digitalised, AI-powered — with no salespeople. A clear break from the traditional decor sector.
Avendo deploys a next-generation fleet of automated vending units across Morocco — artisan fresh ice cream with Scoop&Go®, self-service ice cubes with Ice&Go, and protein shakers for gyms with Shake&Go. An autonomous, scalable commercial infrastructure model with rapid profitability, targeting one hundred units within five years.
Washeazy deploys robotic car wash mini-stations at high-traffic urban locations. Two robots per site, 30 m² footprint, 30–35 MAD per complete wash, no operator — all done in five minutes. The bet: combining strategic location, accessible pricing and an ultra-simple customer journey to achieve rapid profitability. Target: one hundred units in five years, with wastewater recycling as an option.
The quality of a venture lies in the quality of those who build it. Almara brings together three complementary profiles in a collaborative and cross-functional model, designed to maximise the robustness of projects.
A pool of founders combining strong entrepreneurial experience with strategic and operational expertise — finance, marketing, legal, structuring. They design, structure and secure each project from its very origin.
Junior and senior profiles selected for their training, agility and sector expertise. They lead portfolio projects in a cross-functional and collaborative mode, with a strong learning culture.
Leading economic figures who contribute on a voluntary basis to provide high-value strategic insight. They enhance the quality of decisions and the depth of support at every stage.
We see Morocco as a credible and natural strategic base for nurturing ventures capable of developing on a global scale. Its geographical position, stability and entrepreneurial fabric make it an exceptional foundation.
Our global ambition is not declared — it is built, venture by venture, with the same rigour we demand from our entrepreneurs. We believe the most enduring companies are born from the quality of their construction, not merely the speed of execution.
"Almara's ambition is to nurture, from Morocco, ventures capable of growing with credibility on a continental and global scale."
Almara is for those seeking a more structured, serious and sustainable way to build companies — entrepreneurs, partners, investors and decision-makers who share a long-term vision of global development.
An entrepreneur for over twenty-five years, Moncef Ougacem built his career at the crossroads of digital, technology and business development. In 2000, he founded EMAGIN, one of Morocco's first digital agencies, which he led for twenty years. In parallel, he developed several entrepreneurial initiatives, including Adwize in digital advertising and Cellule Grise, an early startup studio experience. He then deepened his expertise in strategic consulting, M&A and business advisory, notably with Athena Africa Partners and Affineo Advisors. In 2026, he founded Almara Ventures Africa, with the ambition of channelling this experience into creating new ventures, from idea to growth.
Akram began his career in 2003 at Crédit Agricole du Maroc Group, managing bank branches and then business centres. In 2019, he acquired the École Marocaine de Banque et de Commerce International and founded 4Bank Consulting, a firm specialising in banking relations and corporate financing advisory. Akram regularly delivers training at Morocco's leading banking institutions. He holds a DESS in Banking and Finance from the University of Tours.
Zaycode is the exclusive technology partner of Almara Ventures Africa and forms the tech backbone of the Venture Building model. More than a service provider, Zaycode acts as a true extension of the Almara team, bringing each venture the expertise and execution capacity needed to transform a business vision into a robust and scalable technology product. From technical architecture to development, deployment and platform evolution, Zaycode teams support projects throughout their entire development cycle.
Yassine built his career at the crossroads of real estate and property management. After several years as an estate agent, he gained a deep understanding of the Moroccan residential market and the expectations of co-owners. He then specialised in property management, taking operational responsibility for several residential complexes — service charges, contractors, general meetings, resident relations. It is this hands-on experience, marked by the chronic absence of tools adapted to volunteer property managers, that led him to join Synclik. He leads the project with the authority of someone who has lived every friction the platform is designed to resolve.
With over five years immersed in construction projects worth more than 100M MAD, Chaima knows the operational realities of the sector from the inside. Coordinating trades, managing subcontractors, controlling timelines and budgets, information flow, reporting and crisis management — she has experienced every link in the construction value chain. It is precisely from this experience that Bniclik was born, with the conviction that most site friction can be eliminated through simpler, more collaborative and fully digitalised management.
Trained at ESCP Business School and then at SKEMA's Grande École Programme, Souleymane operates at the intersection of three worlds he is passionate about: sport, technology and entrepreneurship. An avid sportsman and regular padel player, he observes the sports market as both a user and an entrepreneur. His role at Almara is to translate his understanding of new usages into products and business models that can drive the transformation of sports infrastructure and practitioner experience.
With over twenty years of operational experience in events and hospitality, Jihane has led projects of every scale — institutional events, brand launches, international operations. She knows from the inside every friction that Eventaya is designed to resolve: multi-stakeholder coordination, fragmented budget tracking, time-consuming reporting, simultaneous management of multiple events. She leads the project with the authority of someone who has lived every problem she intends to eliminate.
For over fifteen years, Younes has led digital development and transformation projects from conception through to production. His strong product culture, project management expertise and user experience sensibility allow him to approach Moltomo as a high market-impact technology product — simple, fluid and immediately usable by the widest audience.
An entrepreneur at heart and a sportsman on the field, Baryan built his career at the crossroads of sport and business. After studying management and gaining experience in finance, consulting and entrepreneurial projects, he joined the MSc CentraleSupélec–ESSEC Entrepreneurs in 2026. A footballer from an early age, he has played in international environments — France, Qatar, England (Abingdon United). With SportBridge, he builds bridges between athletic performance and the business world, translating elite sporting methods into leadership development tools for executives and their teams.
A graduate of ESCP Business School and INSEAD, Sofiane brings to LeSofa an international business culture, a strong sensitivity to new consumption models and an entrepreneurial approach centred on customer experience. His role is to bridge the gap between value proposition, the expectations of new consumer generations and the construction of a scalable business model — making LeSofa less a new furniture brand than a new way to design, choose and buy your sofa.
A graduate of ESMOD Paris, trained at houses such as Dior, Lolita Lempicka and Kenzo, Mouna developed a strong culture of quality and execution. Her career took an operational dimension through the art direction of Lacoste boutiques in Morocco. With Avendo, she transposes this experience to automated retail — treating each vending unit as a genuine point of sale whose location, customer experience, visual identity and performance must be managed with the same rigour as a boutique network.
A young Franco-Moroccan entrepreneur, Ilyas developed his business instincts and passion for innovation within the French entrepreneurial ecosystem. A keen observer of disruptive trends, he founded and operated several ventures in transport and logistics in France, where he built a concrete understanding of urban deployment, fleet management and operational optimisation. His ability to identify proven models abroad and adapt them to Moroccan market realities makes him the natural fit to lead Washeazy — a concept validated elsewhere and ready to scale here.
A technology entrepreneur and executive based in the United States, Akram has evolved for over twenty years at the heart of the international tech ecosystem. His background combines investment banking at Merrill Lynch and UBS, company building and entrepreneur mentoring. Co-founder of TechWadi, an organisation dedicated to connecting Silicon Valley with MENA entrepreneurs, he is today particularly active in artificial intelligence and Deep Tech — combining an understanding of emerging technologies, entrepreneurial experience and mastery of financing and scaling challenges.
An experienced executive and investor, Ahmed has developed deep expertise in company creation, financing and development in Morocco. Through his leadership roles and investment activities, notably at H2F Invest, he has acquired a cross-sectional understanding of the factors that determine a project's solidity and longevity — combining executive experience, investor discipline and a thorough knowledge of the Moroccan economic environment.
An investor and entrepreneur, Renaud built his career across financial markets, consulting, corporate finance and investment. After Bloomberg, UBS Warburg and Bear Stearns in London, he specialised in LBOs and fundraising. In 2011, he founded ASquare Finance, a firm dedicated to supporting business acquirers and entrepreneurs in France and Switzerland. An active investor in several industrial and technology companies, he is also a shareholder in funds including Antler and Winequity.
A financier and executive, Omar built his career across investment banking, investing and managing large-scale projects. After Nomura in the City of London, he joined Casablanca Finance Group and then the CDG Group, where he led MEDZ before taking the helm as CEO of CDG Développement. His career has placed him at the heart of major projects combining investment, economic development and complex partnerships at scale.
An experienced entrepreneur and executive, Aessam built his career around company creation, development and transformation. A lecturer at HEC Paris, his experience covers commercial development, business structuring and project support across various stages of maturity. His proximity to execution and market reality gives him a particularly pragmatic understanding of entrepreneurship and the conditions needed to turn an opportunity into a sustainable business.
